Shizen Bubble Tea Cafe

Brand Identity, Logo Design, Packaging Design, Illustration

Shizen • shee-zen
The Japanese word shizen, pronounced "shee-zen", is a common noun that translates to mean "nature".
Shizen is a fictional bubble tea cafe that embodies nature in all forms. From natural ingredients to eco-friendly materials, their mission is to revive the perspective of bubble tea. They brew quality tea ingredients with every drink they make, no artificial flavours whatsoever. They promote reusable mason jars and stainless steel straws, reducing plastic one step at a time. Their mission is to provide healthy bubble teas and reduce the amount of plastic use in the overall market. ​​​​​​​
THE PURPOSE
The goal is to develop a brand from scratch, conduct market research, and apply effective branding. 

TOOLS USED
Adobe Photoshop, Illustrator, InDesign
Shizen Outdoor Cafe Signage
Shizen Outdoor Cafe Signage
Shizen Cafe Interior
Shizen Cafe Interior
Shizen Wall Vinyl Menu
Shizen Wall Vinyl Menu
Shizen Stationary - Paper menu, business cards, email marketing, packaging design (reusable mason drink jar, metal straw, and straw bag)
Shizen Apron
Shizen Apron
Shizen Mason Drink Jar Packaging
Shizen Mason Drink Jar Packaging
Shizen Business Cards
Shizen Business Cards
Shizen Look Book Guide - Inside Cover
Shizen Look Book Guide - Inside Cover
Shizen Look Book Guide - Our Mission Page
Shizen Look Book Guide - Our Mission Page
Shizen Look Book Guide - Bubble Tea Guide
Shizen Look Book Guide - Bubble Tea Guide
Shizen Logo Design - 3 types of logos
Shizen - Colour palette and typography
Shizen - Vector illustrations of mason drink jar and bubble tea ingredients

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