Peace Collective

Website Design, UX & UI Design, Presentation Design, Email Marketing, Social Media Content, Print & Packaging Design

Based in Toronto, Peace Collective is a Canadian lifestyle brand that produces quality apparel while giving back to the causes that the community is passionate about. 

Every garment sold gives back to mental health research, partnering with Canada's largest research facility for mental health & addictions. Everything that they do stems from their passion to make giving back easy and accessible.


KEY PROJECT
As Senior Graphic Designer at Peace Collective, I led the Shopify 2.0 Theme transition to enhance the e-commerce site’s UX/UI. I created wireframes, refined navigation, and managed the front-end design to ensure a cohesive look across pages. Collaborating closely with developers, we improved site speed and customizability by 50%, delivering a smoother, more flexible online shopping experience.​​​​​​​
DELIVERABLES
Website Design & UX/UI Design
Website banners, home page, landing pages, and UX/UI enhancements.  
Presentation Design
Pitch decks designed for potential brand ambassadors & brand outreach.
Email Marketing
Segmented email campaigns for product launches and spotlights.
Digital Marketing & Social Media Content
Social media graphics for digital marketing campaigns, product launches, and community initiatives.
Print & Packaging Design
Shipping boxes and bags, post card inserts, clothing tags and labels, marketing flyers, promotional materials, and more.

TOOLS USED
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, XD), Figma, Klaviyo, Shopify, Replo, Capcut 
Screenshot of landing pages laid out vertcially
Food Banks Landing Page
Food Banks Landing Page
Our Story (About Us) Landing Page
Our Story (About Us) Landing Page
Sustainability Landing Page
Sustainability Landing Page
Food Bank Initial Wireframe
Food Bank Initial Wireframe
Mental Health Awarness Initial Wireframe
Mental Health Awarness Initial Wireframe
Refugees In Need Initial Wireframe
Refugees In Need Initial Wireframe
Our Story (About Us) Initial Wireframe
Our Story (About Us) Initial Wireframe
Where We Give Back Initial Wireframe
Where We Give Back Initial Wireframe
Sustainability Initial Wireframe
Sustainability Initial Wireframe
Where To Find Us Initial Wireframe
Where To Find Us Initial Wireframe
3 types of email design layouts - product spotlight, discount promotion, and product launch
Scattered post card mockup
Print material mockups - return & exchange policy card insert, Distillery 'Welcome Back' flyer, Union Station "Come shop with us" post card insert, and Google Review in-store signages
PC On Demand card insert and tote bag mockup

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