In collaboration with Care Bears, Peace Collective launched the Pride 2022 collection to celebrate Pride with a hint of nostalgia. The goal is to showcase the playful collection while giving back to a cause that the community is passionate about.
Every garment sold from the collection helps support The Get REAL Movement; a Canadian non-profit organization whose mission is to combat 2SLGBTQ+ discrimination & bullying in schools, summer camps, and workplaces across the country.
User Experience Design
Tool Used: Shopify
Desktop and mobile optimized hero images on home page, collection page, and look book landing page
Video of look book landing page
The look book landing page was created to highlight the products in the collection.
Email Campaigns
Tool Used: Klaviyo
Two email campaigns, the Pride Event and Collection Launch, were both sent out to specific audiences.
Peace Collective x Care Bears Pride: Event Email
Peace Collective x Care Bears Pride: Collection Launch Email
Retail Interior
Tools Used: Photoshop, Illustrator, InDesign
Vinyl wall mural, artwork canvases, decals, and table signage in coordination with a local print shop.
P/C x Care Bears Pride: Table Signage
P/C x Care Bears Pride: Mirror Decals
