In collaboration with Care Bears, Peace Collective launched the Pride 2022 collection
to celebrate Pride with a hint of nostalgia. The goal is to showcase the playful collection while giving back to a cause that the community is passionate about.
to celebrate Pride with a hint of nostalgia. The goal is to showcase the playful collection while giving back to a cause that the community is passionate about.
Every garment sold from the collection helps support The Get REAL Movement;
a Canadian non-profit organization whose mission is to combat 2SLGBTQ+ discrimination & bullying in schools, summer camps, and workplaces across the country.
a Canadian non-profit organization whose mission is to combat 2SLGBTQ+ discrimination & bullying in schools, summer camps, and workplaces across the country.
KEY ROLE
As Senior Graphic Designer, I led the creative direction for the campaign, managing digital assets and in-store visuals. I coordinated with Corus Entertainment for design approvals and worked with a print vendor to execute installations at the Distillery District store, ensuring a seamless launch and impactful Pride event experience.
DELIVERABLES
Website Design & User Experience Design
Website banners and landing pages
Website banners and landing pages
Email Marketing
Targeted email campaigns for collection launch and event awareness.
Targeted email campaigns for collection launch and event awareness.
Print Design
Vinyl mural, canvas artworks, decals, and table signage to bring the in-store event experience to life.
Vinyl mural, canvas artworks, decals, and table signage to bring the in-store event experience to life.
TOOLS USED
Shopify, Klaviyo, Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
The look book landing page was created to highlight the products in the collection.
P/C x Care Bears Pride: Table Signage
P/C x Care Bears Pride: Mirror Decals
