The McHappy Day 2023 collection, in collaboration with Peace Collective, celebrates nostalgia with a playful lineup of classic McDonaldland characters. Designed with purpose, proceeds from the collection support Ronald McDonald House Charities Canada, helping families stay close to their sick children during treatment.
KEY ROLE
As Senior Graphic Designer, I led the execution of creative assets for the McHappy Day 2023 campaign. My role included designing the website landing page and banners, developing email campaigns for pre-and post launch, creating social media content for Instagram, and producing print materials—ensuring a cohesive brand experience across all digital and physical touchpoints.
DELIVERABLES
Website Design & User Experience
Website banners and landing page design
Website banners and landing page design
Email Marketing
Targeted email campaigns for collection pre-launch, launch announcement, and post-launch follow-ups
Targeted email campaigns for collection pre-launch, launch announcement, and post-launch follow-ups
Digital Marketing
Instagram graphics and stories and social media promotional content
Instagram graphics and stories and social media promotional content
Print & Production Design
In-Store signage, exhibition booth design and graphics
In-Store signage, exhibition booth design and graphics
TOOLS USED
Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Shopify, Klaviyo, and Replo
