Susan Tang - BoomerangFX Grow

BoomerangFX Grow (B2C) is a comprehensive digital marketing and lead generation solution designed specifically for aesthetic medical practices. From landing pages and paid ads to email marketing and automation, Grow helps clinics attract, convert and retain patients through data-driven strategies and targeted campaigns—all within one streamlined platform.

KEY PROJECT

As a Visual Designer at BoomerangFX, I lead the design and development of 200+ digital marketing campaigns for 75+ healthcare clients, generating over 500 leads with a 5% average conversion rate. I oversee the design and optimization of WordPress landing pages to ensure seamless user experiences and high engagement, while guiding the design team to maintain brand consistency across all digital and print assets.

DELIVERABLES

Custom WordPress Landing Pages
Lead capture forms to drive conversions and direct leads to BoomerangFX software.

UX / UI Design
Layout optimizations and user flows to enhance performance, engagement, and accessibility across all devices.

Paid Ads
Social media graphics and short-form videos for targeted digital marketing campaigns on Meta platforms.

Email Marketing
Promotional and retention-focused e-blasts to support ongoing patient engagement.

TOOLS USED

Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Figma, WordPress, Elementor, Canva, HeyGen (AI Video Generation)