Pumped Ducks is a Toronto and New York-based apparel brand that blends bold design with a passion for fitness and fun. Focused on vibrant, high-performance gym gear, the brand promotes a balanced lifestyle—championing the idea of training hard while enjoying life beyond the gym.
KEY ROLE
As a Freelance Graphic Designer for Pumped Ducks, I developed the brand’s visual identity, including logo design and apparel graphics for two successful collection launches. My work helped establish a bold, energetic aesthetic that reflects the brand’s fitness-meets-fun ethos, while also contributing to a 4.2% increase in brand awareness on Instagram and TikTok through strategic, engaging content design.
DELIVERABLES
Brand Identity
Developed a bold and energetic visual identity, including logo design and brand guidelines.
Developed a bold and energetic visual identity, including logo design and brand guidelines.
Apparel Design & Illustration
Created original graphics for two apparel collections, delivering print-ready files for production.
Created original graphics for two apparel collections, delivering print-ready files for production.
TOOLS USED
Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
YEAR
2022 - 2024
2022 - 2024
