adidas

Editorial Design & Typography

2017 adidas Annual Report Redesign
This Adidas Annual Report redesign delivers key financial data with clarity while staying true to the brand’s iconic identity. Using the signature three stripes, bold typography, and a cohesive colour palette, the report balances visual impact with readability. Created in Adobe InDesign, the project showcases technical precision in chart design, layout, and typographic hierarchy. 
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THE PURPOSE
The goal is to create an annual report that connects with the brand through typography, hierarchy, and colours.​​​​​​​

TOOLS USED
Adobe InDesign, Photoshop, Illustrator
Book mockup of adidas Annual Report Redesign
Back Cover of the adidas Annual Report
Back Cover of the adidas Annual Report
Front Cover of the adidas Annual Report
Front Cover of the adidas Annual Report
Spread of Table Of Contents and Report Introduction
Spread of Letter From The CEO and Corporate Strategy & Values
Spread of 2017 Timeline of Adidas's Highlights
Spread of The Target, Results, Outlook and 2017 financial highlights
Spread of Business Performance and Conclusion
adidas Originals Super Star shoes in white and black stripes

Vector illustration by Susan Tang

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